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Recently, we were approached by a client whose field teams were struggling to present the value of their product to hospital payers unfamiliar with health economic modeling. In meetings they were using a Microsoft PowerPoint presentation to run through the unmet need in the therapy area and clinical benefits of their product and then following up with a robust, modeled scenario developed in Microsoft Excel.
Taking their existing Excel model, we captured the key inputs and outputs relevant to hospital payers and wove them into a narrative based on their PowerPoint presentation. The result was a cohesive, evidence-based value story for the product.
Developed as an iPad application, this provided a seamless, visually-appealing presentation whilst maintaining scientific integrity.